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Short, practical pieces on the mechanics of pay per call and lead generation, written for people running campaigns rather than for search engines.
The single number most pay-per-call contracts argue about, what it is actually a proxy for, and how to set it so both sides can live with it.
Read “What billable duration really measures”A checkbox is not a consent record. What has to be captured and retained for the record to be worth anything when it is eventually asked for.
Read “What a consent record needs to contain”Aggregate quality numbers hide the thing you need to act on. What changes when a buyer and a partner look at performance by source together.
Read “Why source-level reporting changes the conversation”Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
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