What does partnering with Leads Pedio actually involve?

A scoping conversation about your verticals, geography and capacity, a documented set of filters and quality rules, a small test campaign, and a review before anything scales. No long-term commitment is required to start.

Do you work with advertisers, publishers, or both?

Both, and we treat them the same way. Advertisers bring demand, publishers bring traffic, and our job is to connect the two on terms that are worth repeating. Neither side is the customer and neither side is the product.

How is call quality controlled?

Every campaign has agreed filters for geography, hours, product and qualification criteria. These are applied before a call is routed. Performance is monitored at source level, and sources that fall below the agreed standard are paused the same day rather than at the end of a billing cycle.

How do you handle compliance and consent?

Consent is captured against a named disclosure the consumer sees before any contact. The page, timestamp and disclosure text are retained and produced on request. Where a vertical carries additional obligations, such as Medicare, those apply on top.

What happens if a call should not have been billed?

Raise it and we review it. Disputes are part of running this channel honestly, and a partner who cannot dispute a call has no way to hold us to the standard we agreed.

How quickly can a campaign go live?

Once scoping and compliance review are complete, a test campaign can usually open within a few working days. Verticals with additional requirements, such as Medicare, take longer because the documentation is more involved.

Partner with us

Let's grow together, on terms that are worth repeating

Whether you are buying calls or producing traffic, the arrangement is the same: agree the standard in writing, run a scoped test, look at the data together, and scale only what actually works.

See how it works

Start the conversation

Tell us which side you are on and what you are trying to grow. Somebody who can actually answer will come back within one business day.

What partnership means here

Why we do not run this as a transaction

Buying and selling calls on a spot basis is a perfectly viable business. It is just a worse one for everybody involved, because nobody has a reason to fix anything that will not pay back inside the current invoice.

What we commit to

Filters, pricing and quality standards agreed in writing before launch
Source-level reporting, not a blended campaign number
Same-day action on a source that stops performing
Consent records delivered with the call, every time
A dispute route that does not require escalation to use
Honest capacity answers, including when we should not take the campaign

What we ask in return

A clear picture of what a good outcome looks like for you
Realistic capacity, hours you can genuinely answer
Outcome data shared back where you are able to
Disputes raised promptly, with the reason
Compliance requirements met rather than worked around
A conversation when something is not working, early

Onboarding

How a partnership actually starts

Four steps. The first one is free and frequently ends with us saying we are not the right fit, which saves everybody a quarter.

01
Scoping call
Your verticals, geography, capacity and what you are currently paying. Thirty minutes, and it decides whether there is anything worth building.
02
Documented setup
Filters, pricing, qualifying criteria and compliance requirements written down and agreed by both sides before anything runs.
03
Test campaign
Small, capped volume against the agreed setup. Enough to produce real data, not enough to hurt if the fit is wrong.
04
Review and scale
We look at the test together, at source level, and decide what to scale, what to change and what to drop.

Two ways to partner

Whichever side you are on, the arrangement is the same

Advertisers bring demand. Publishers bring reach. We sit between the two and take responsibility for the quality of what crosses over, which means both sides get the same filters, the same reporting and the same conversation when something is not working.

For advertisers

Buy calls you would have been happy to generate yourself

You set the filters. We apply them before anything routes to you, and you see performance at source level rather than as a single blended number.

Pay per call, CPL, CPC or a hybrid, priced against your economics
Geo, hours, product and exclusivity controls agreed before launch
Call-level tracking with source attribution you can act on
A dispute process that is used, not just written into the contract
Consent records delivered with the call, every time

Become an Advertiser

For publishers

Run campaigns that stay open past the first invoice

Clear rules on what converts, honest feedback when a source drifts, and payouts on terms you can plan around.

Defined accepted and prohibited traffic, no moving goalposts
Same-day notice when a source stops performing
Payout models and terms agreed in writing up front
Compliance requirements documented before you build anything
Direct access to the people running your campaigns

Become a Publisher

How it works

Four steps from a consumer with a question to a call on your desk

The full pipeline has six stages. These are the four that determine whether the call is worth having.

See the full process

01
Demand generation
Campaigns run across search, social, native, email and owned media against the intent signals that matter in your vertical.
02
Pre-qualification
An IVR or agent screen establishes the facts that decide whether a conversation can go anywhere, eligibility, geography, decision authority.
03
Filtering and routing
The record is matched against your agreed filters, deduplicated, and routed only if it passes. Anything that fails is not billed.
04
Reporting and optimisation
Performance is reviewed at source level, and sources that fall below the agreed standard are paused the same day.

Before you start

What partners ask first

A scoping conversation about your verticals, geography and capacity, a documented set of filters and quality rules, a small test campaign, and a review before anything scales. No long-term commitment is required to start.

Let's grow together

Partner with us

Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.

Partner With Us Become an Advertiser Become a Publisher

Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.

Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET

Start the conversation

Tell us which side you are on and what you are trying to grow. Somebody who can actually answer will come back within one business day.

Partner with us

Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.

Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.

Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET

Let's grow together, on terms that are worth repeating

Start the conversation

Why we do not run this as a transaction

What we commit to

What we ask in return

How a partnership actually starts

Scoping call

Documented setup

Test campaign

Review and scale

Whichever side you are on, the arrangement is the same

Buy calls you would have been happy to generate yourself

Run campaigns that stay open past the first invoice

Four steps from a consumer with a question to a call on your desk

Demand generation

Pre-qualification

Filtering and routing

Reporting and optimisation

What partners ask first

What does partnering with Leads Pedio actually involve?

Do you work with advertisers, publishers, or both?

How is call quality controlled?

How do you handle compliance and consent?

What happens if a call should not have been billed?

How quickly can a campaign go live?

Partner with us

Let's grow together, on terms that are worth repeating

Start the conversation

Why we do not run this as a transaction

What we commit to

What we ask in return

How a partnership actually starts

Scoping call

Documented setup

Test campaign

Review and scale

Whichever side you are on, the arrangement is the same

Buy calls you would have been happy to generate yourself

Run campaigns that stay open past the first invoice

Four steps from a consumer with a question to a call on your desk

Demand generation

Pre-qualification

Filtering and routing

Reporting and optimisation

What partners ask first

What does partnering with Leads Pedio actually involve?

Do you work with advertisers, publishers, or both?

How is call quality controlled?

How do you handle compliance and consent?

What happens if a call should not have been billed?

How quickly can a campaign go live?

Partner with us